How casinos are using AI to spot big losers
Facial recognition (AI) digital poker chips, Baccarat tables track customer behavior to find appetite risk
The houses always win and now it has artificial intelligence( AI ) on its side. Some of the world’s biggest casino operators in Macau, the Chinese Territory that’s the epicenter of global gaming, are starting to deploy hidden cameras, facial recognition technology digitally-enabled poker chips and baccarat tables to track which of their millions of customers are likely to lose the most money.
The new technology uses algorithms that process the way customers behave at the betting table to determine their appetite for risk. In general, the higher the risk appetite, the more the gambler stands to lose and the more profit a casino tends to make, sometimes up to 10 times more.
This embrace of hi-tech surveillance comes as casino operators jostle for growth in a slowing industry that’s under pressure from economic headwinds and regulatory scrutiny. In the world’s biggest gaming hub, where expansion is reaching its limits, two casino operators the Macau units of Las Vegas Sands Corp and MGM Resorts International – have already started to deploy some of these technologies on Hundreds of their tables.
Macau junket operator Suncity Group Holdings Ltd., which is building a casino in Vietnam, said it is planning to deploy a system where RFID technology-which uses radio frequencies to attach tags to objects is installed on chips and tables, storing data on players.
It’s not unusual for casinos to have surveillance cameras for security and to detect cheating, with Las Vegas operators utilizing RFID-enabled chips that they can disable if they’re stolen out of the casino. But these new technologies a step further in tracking and rating every customer, building up a treasure trove of data.
“The individuals who can bear to lose, the individuals who play much more when losing cash, we can without a doubt offer them a free supper,” Andrew Lo, official executive of junket administrator Suncity’s recorded arm, said. There are three significant organizations providing club administrators with A.I.- empowered innovation: Walker Digital, Dallmeier, and Japan-based Angel Playing Cards.
While the companies differ somewhat in the technology that they offer, the general set up is this: gamblers’ betting behavior is tracked through high-resolution cameras and RFID-enabled poker chips and tables, with the intelligence, gleaned flowing back into a centralized database where a risk profile of the individual is then created.